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  • Writer's pictureJustin Sterling

Dress Code: maximizing results

Updated: Nov 8, 2018

Do we ever get a second chance to make a first impression? No, but how a commercial real estate broker typically dresses may surprise you. We hear "commercial" and may imagine that business dress atire is a daily routine. What is your strategy when it comes to clothing? Are you striving to be visually compelling for your audience? Does your audience really care? Are you branding yourself as a professional, a hobbyist, or low ranking goon? Do your prioritize comfort over style? How do you non-verbally engage your clients and customers thru your choices?

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